Patagonia
Two years since Patagonia’s founder gave everything away, what does it mean now?
The Announcement — In 2022, the outdoor clothing and equipment brand’s billionaire owner Yvon Chouinard revealed that he was handing his entire company over to fight the climate crisis. Now, podcaster Matt Barr has released a deep dive into the seemingly seismic move, and we caught up with him to hear about his findings.
Written by: Isaac Muk
One runner’s gruelling journey to the source of the Thames
In partnership with Patagonia — Exploring what it means to be Black runner in Britain today, ‘Run to the Source’ tells a tale of struggle and endurance. Director Matt Kay explains why it’s such an important story.
Written by: India Lawrence
Choose life and vote for our planet on December 12
In partnership with Patagonia — We have 10 years to stop the climate crisis, which means that the stakes are higher than ever.
Written by: Alex Beasley
The disturbing truth behind open-net fish farming
In partnership with Patagonia — Open-net fish farms pose a devastating threat to marine ecosystems. A new campaign from Patagonia is calling on governments to take a stand before it’s too late.
Written by: Adam White
How surfer Keith Malloy built his own sustainable empire
Huck x Patagonia — The Patagonia ambassador founded Worn Wear alongside his wife Lauren, an initiative that celebrates the stories we wear and keeps gear in action longer through repair and reuse.
Written by: Steph Pomphrey
The fight to save Europe’s last wild rivers
Huck x Patagonia — In the heartland of the Balkans, a pristine ecosystem is under attack. Hundreds of species could be wiped out by 3,000 unnecessary hydropower dams planned by foreign developers and banks. But there’s still a chance to save this natural treasure. A new campaign and feature-length documentary led by Patagonia aims to stop the flow of money and keep the rivers running wild.
Written by: HUCK HQ
Patagonia’s Worn Wear crew are here to save snow gear
Huck x Patagonia — In the coming months, the crew will visit 28 of Europe’s top snow destinations, offering free repairs on busted gear and educating riders on how they can keep it in optimum condition for as long as possible.
Written by: HUCK HQ
How to buy a down jacket that isn’t made from tortured geese
Huck x Patagonia — Do you know where the feathers in your favourite jacket come from? Unless you're buying Traceable Down you could be contributing to extreme animal cruelty.
Written by: Shelley Jones
Black Friday is terrible for the planet: Patagonia challenge us to think and buy differently
Huck x Patagonia — Patagonia explain how they're determined to counteract the overconsumption orgy that happens in the run-up to Christmas.
Written by: Shelley Jones
What can we learn about living simply from Turkey’s 300-year-old snowboarding scene?
Huck x Patagonia — New film by pro snowboarder Alex Yoder and Patagonia comes to London along with panel discussion exploring how sustainable, environmental design can reduce our impact on the planet and influence positive life choices.
Written by: Shelley Jones
The American surfer who helped kickstart a UK cold water surf revolution
Lessons from a legend — Finisterre co-founder Ernest Capbert shares what he learned from a decade at the pioneering surf brand and why surfers make great entrepreneurs.
Written by: Alex King
It's here! The world’s first wetsuit that doesn’t screw up the planet
No need for neoprene — Surfing and caring about the environment go hand in hand across the globe, but for decades we’ve relied on equipment that’s harmful for the planet. Finally neoprene free wetsuits are a reality, and the company behind this innovation want the rest of the surf industry to follow their lead.
Written by: Tenelle Ottley-Matthew