Five ways to promote gender equality in everyday life

You marched, you chanted and you waved your placard. You shared your photos on Facebook, went to the pub and over a pint talked about feminism with a passion for and understanding of it that you’ve never felt before. You signed a petition, read up on the global gag rule, sent a postcard to Theresa May and tweeted at Donald Trump. You set up a monthly direct debit to a women’s rights charity and looked into standing for parliament.

You may have done some or all or none of these things in the last week after the Women’s March, in the post-demo high so many of us felt after striding among millions of like-minded souls across the world last Saturday. The high that lasted days and interrupted our sleep and made us think ‘this is just the beginning’.

It’s not the beginning, of course. Women have been fighting for their rights and against injustice around the world for years, but it’s true that this feels like a moment, a reawakening, a burst of energy that has invigorated this movement and that could, with determination and work, help to develop it into one in which all women, whatever their background, feel represented.

But what now? How in our day-to-day busy lives do we keep up the fight? There will be more petitions to sign, postcards to send, charities that need our money, placards to make and streets to pound. In the meantime, a week on from the biggest women-led demonstration in history, here are five simple things you can do every day for the rest of your lives to promote gender equality. They are all about how we talk to girls. Call it Everyday Feminism, if you will.

1. Don’t tell girls they are pretty before you tell them they are clever, funny, creative, thoughtful or brave.

Why? Because the message you –  the person they trust and look up to – are sending is that what they look like is more important than what they think, what they do and what they say. This is  reinforced everywhere – in the media, in advertising, in the books they read and films they watch, and it can have worrying consequences for girls’ sense of worth from a very young age. If we want the girls of today to be intellectually-confident women of tomorrow, if we want them to grow up to feel they can speak out, to stand up for themselves, to believe they are clever, they need to know that the facts in their heads are more important than the pretty smile on their faces. Of course, this doesn’t mean we should never tell them they are beautiful, but just don’t make it the first or only thing you say.

2. Never try to praise a girl by saying she’s ‘quite good…for a girl’.

It is not a compliment because the message, obviously, that girls aren’t as competent as boys, and the implication is that you think they shouldn’t really be there anyway. And if you ever hear anyone telling a girl or a boy that they are throwing or running ‘like a girl’, say ‘You mean Jess Ennis-Hill, right?’ or three time Olympic 400m medallist Christine Ohuruogo, or Denise Lewis or Dame Kelly Holmes.

If you hear anyone telling a girl or a boy they are kicking ‘like a girl,’ invoke the name of Steph Houghton, captain of the England women’s football team that has progressed further in their World Cup, reaching the semi-final in Canada in 2015, than the men’s team have in theirs since 1966. Mention Fara Williams, who overcame homelessness to become the most capped player in the history of English football and remind them about Lily Parr’s post-First World War scoring record.

Girls’ participation in sport drops off sharply at 14, in large part because of sexism, encouraging them from a young age to keep it up can have enormous benefits for their health and confidence later on.