Dispelling the myths around Middle Eastern women

Strength, self-love & sexuality — Blending beautiful photography and thoughtful storytelling, Azeema is the new publication celebrating women from across North Africa and the Middle East. ‘We won’t put anything that isn’t strong or empowering,’ explains co-founder Sunayah Arshad.

The morning after Saudi Arabia lifted its decades-old ban allowing women to drive in September 2017, the Twittersphere rejoiced. While certainly worth applauding, it elicited a typically orientalist response – that women of Middle Eastern heritage are yet to enjoy the rights of their Western counterparts.

With ‘oppressed’ or ‘submissive’ stereotypes of this community abounding onscreen and in the mainstream media – the only other time these women escape these tired tropes is if they’re labelled as ‘exotic’ – the landmark ruling yet again reinforced the idea that women of Middle Eastern and North African heritage share identical experiences.

It’s this that Azeema Magazine’s second issue, ‘Huia’ aims to rectify by reflecting and celebrating the multiplicities of their experiences. Founding editor Jameela Elfaki and Associate Editor Sunayah Arshad launched Azeema – an Arabic name for strength – for women of Middle Eastern and North African heritage, as well as WoC.

Screen Shot 2017-12-08 at 10.04.43

It was born out of frustration, Jameela tells me: “Whatever was being put out at the time was not a true representation of women from Middle Eastern and North African heritage. Since I’ve been really young, I’ve not seen anything I could be inspired by that looks like myself. So I think that’s what [spurred] me on.”

The first issue, whose cover featured a hijabi women at the front seat, was undoubtedly provocative (at least for an audience that is yet to reconcile the idea of a hijabi-clad woman that can also drive). “I wanted to put something out there with a bang,” Jameela recalls. “I wanted it to be a statement, attention-grabbing. That was my kind of my purpose for the first.”

This time around, Azeema’s second issue, which is out this week, is centred around identity. “I wanted to hone it in a bit more and to show a closer to home reflection,” she adds.

Screen Shot 2017-12-08 at 10.06.03

The spreads span self-love, sexuality and mental health; from think-pieces on the expectations of immigrant families and the challenges of being a gay Arab, to a portrait-led piece featuring 12 WoC discussing their relationships with their bodies in raw, unflinching detail. Jameela also profiles a Muslim female kickboxer in a male-dominated field.

Both Jameela and Sunayah are cautious of maintaining Azeema’s ethos of celebrating the strength of WoC throughout. “We won’t put anything that isn’t strong or empowering,” Sunayah adds. “We’re trying not to lose that focus.”

With the likes of Galdem and Variant Space providing much-needed spaces for their respective communities, are we in the midst of a WoC-led revolution? “Girls are creating communities for themselves through social media, which is amazing,” Sunayah affirms.

But Jameela is adamant that while Azeema’s relevant to a wider audience, it’s also a tool for WoC struggling with their identities. After all, she’s found being a woman of Middle Eastern heritage a ‘conflicting and confusing experience’: “That’s one of the aims, helping younger girls understanding their heritage and culture.”

Screen Shot 2017-12-08 at 10.04.55 Screen Shot 2017-12-08 at 10.04.14Screen Shot 2017-12-08 at 10.06.55

The second issue of Azeema is out now. Follow the team on Instagram, or join them for the launch in London tonight.

Follow Salma Haidrani on Twitter.  

Enjoyed this article? Like Huck on Facebook or follow us on Twitter.


Ad

Latest on Huck

Music

In the ’60s and ’70s, Greenwich Village was the musical heart of New York

Talkin’ Greenwich Village — Author David Browne’s new book takes readers into the neighbourhood’s creative heyday, where a generation of artists and poets including Bob Dylan, Billie Holliday and Dave Van Ronk cut their teeth.

Written by: Cyna Mirzai

Activism

How Labour Activism changed the landscape of post-war USA

American Job — A new exhibition revisits over 70 years of working class solidarity and struggle, its radical legacy, and the central role of photography throughout.

Written by: Miss Rosen

Analogue Appreciation

Analogue Appreciation: Emma-Jean Thackray

Weirdo — In an ever more digital, online world, we ask our favourite artists about their most cherished pieces of physical culture. Today, multi-instrumentalist and Brownswood affiliate Emma-Jean Thackray.

Written by: Emma-Jean Thackray

Culture

Meet the shop cats of Hong Kong’s Sheung Wan district

Feline good — Traditionally adopted to keep away rats from expensive produce, the feline guardians have become part of the central neighbourhood’s fabric. Erica’s online series captures the local celebrities.

Written by: Isaac Muk

Activism

How trans rights activism and sex workers’ solidarity emerged in the ’70s and ’80s

Shoulder to Shoulder — In this extract from writer Jake Hall’s new book, which deep dives into the history of queer activism and coalition, they explore how anti-TERF and anti-SWERF campaigning developed from the same cloth.

Written by: Jake Hall

Culture

A behind the scenes look at the atomic wedgie community

Stretched out — Benjamin Fredrickson’s new project and photobook ‘Wedgies’ queers a time-old bullying act by exploring its erotic, extreme potential.

Written by: Isaac Muk

Signup to our newsletter

Sign up to the new Huck Newsletter to get a personal take on the state of media and pop culture in your inbox every month from Emma Garland, former Digital Editor of Huck.

Please wait...