Skate pioneer Drake Jones talks roots

Skate pioneer Drake Jones talks roots
Adidas honours iconic riders — Respect Your Roots collection pays tribute to legends Kareem Campbell, Joey Bast, Richard Angelides and San Fran street skating innovator Drake Jones.

San Francisco’s Drake Jones was one of the 90s’ most iconic skateboarders, who painted the scene of modern street skating culture.

Now he’s being honoured, together with three other skate icons Kareem Campbell, Joey Bast and Richard Angelides, by adidas’ Honor Your Roots tribute series. Check out the gallery above for shots of each of the four legends killing it in their prime years, which have found their way onto tees celebrating each rider’s legacy.

A launch event is taking place 30 May at FTC in San Francisco, featuring projections of archival footage of the four riders, 90s skate video music, and a photography exhibition.

Huck caught up with the now retired Drake Jones to talk about roots and never taking anything for granted.

What do roots mean to you?
Besides the fact that I used to wear a navy blue sweatshirt with ‘Roots’ written on it everywhere I went until I left it at a Slam City Jam in Vancouver one year… It just means being grounded and having knowledge of what has come before you.

(I was informed on Instagram that a skate shop owner from the OC found my sweatshirt that day and didn’t know it was mine, still has it and is willing to give it back to me if I need it. I told him that’s rad and thank you but it’s yours now.)

How do you feel about being considered an icon?
An icon? I don’t think I’ve heard that one before… An icon to me is someone like a Michael Jordan or Tiger Woods – where people from different cultures around the world can easily recognise your name and know what you have done. But saying that, I am more than honoured to be a part of this adidas Skateboarding collab’ and can’t thank them and skateboarding enough for helping me become who I was as a skater back in the day.

What are the most important things you’ve learned on your journey? What do you feel is the most important knowledge you can pass to the next generation just coming up?
Never take anything for granted and be thankful for the people that you meet throughout your life. I started skateboarding over 27 years ago and never dreamed any of this was ever going to happen. I didn’t do everything right, and sad to see some of my friends that did it wrong aren’t around anymore, but I know we all started skating for the same reason… ‘cause it was fun and wasn’t a structured sport. Seems like today the majority of kids want to start skating for the wrong reasons – which would be fortune and fame, not fun and freedom. If you want to skate learn all the basics before nollie late flipping out of a trick, or into it for that matter.

Find out more about the Respect Your Roots series at adidas Skateboarding.

Latest on Huck

Exploring the impact of colonialism on Australia’s Indigenous communities
Photography

Exploring the impact of colonialism on Australia’s Indigenous communities

New exhibition, ‘Under a Southern Star: Identity and Environment in Australian Photography’ interrogates the use of photography as a tool of objectification and subjugation.

Written by: Miss Rosen

My sister disappeared when we were children. Years later, I retraced her footsteps
Photography

My sister disappeared when we were children. Years later, I retraced her footsteps

After a car crash that saw Magnum photographer Lindokuhle Sobekwa hospitalised, his sister ran away from their home in South Africa. His new photobook, I Carry Her Photo With Me, documents his journey in search of her.

Written by: Lindokuhle Sobekwa

Inside New York City’s hedonistic 2000s skateboarding scene
Photography

Inside New York City’s hedonistic 2000s skateboarding scene

New photobook, ‘Epicly Later’d’ is a lucid survey of the early naughties New York skate scene and its party culture.

Written by: Isaac Muk

Did we create a generation of prudes?
Culture

Did we create a generation of prudes?

Has the crushing of ‘teen’ entertainment and our failure to represent the full breadth of adolescent experience produced generation Zzz? Emma Garland investigates.

Written by: Emma Garland

How to shoot the world’s most gruelling race
Photography

How to shoot the world’s most gruelling race

Photographer R. Perry Flowers documented the 2023 edition of the Winter Death Race and talked through the experience in Huck 81.

Written by: Josh Jones

An epic portrait of 20th Century America
Photography

An epic portrait of 20th Century America

‘Al Satterwhite: A Retrospective’ brings together scenes from this storied chapter of American life, when long form reportage was the hallmark of legacy media.

Written by: Miss Rosen

Sign up to our newsletter

Issue 81: The more than a game issue

Buy it now