Skate pioneer Drake Jones talks roots

Skate pioneer Drake Jones talks roots
Adidas honours iconic riders — Respect Your Roots collection pays tribute to legends Kareem Campbell, Joey Bast, Richard Angelides and San Fran street skating innovator Drake Jones.

San Francisco’s Drake Jones was one of the 90s’ most iconic skateboarders, who painted the scene of modern street skating culture.

Now he’s being honoured, together with three other skate icons Kareem Campbell, Joey Bast and Richard Angelides, by adidas’ Honor Your Roots tribute series. Check out the gallery above for shots of each of the four legends killing it in their prime years, which have found their way onto tees celebrating each rider’s legacy.

A launch event is taking place 30 May at FTC in San Francisco, featuring projections of archival footage of the four riders, 90s skate video music, and a photography exhibition.

Huck caught up with the now retired Drake Jones to talk about roots and never taking anything for granted.

What do roots mean to you?
Besides the fact that I used to wear a navy blue sweatshirt with ‘Roots’ written on it everywhere I went until I left it at a Slam City Jam in Vancouver one year… It just means being grounded and having knowledge of what has come before you.

(I was informed on Instagram that a skate shop owner from the OC found my sweatshirt that day and didn’t know it was mine, still has it and is willing to give it back to me if I need it. I told him that’s rad and thank you but it’s yours now.)

How do you feel about being considered an icon?
An icon? I don’t think I’ve heard that one before… An icon to me is someone like a Michael Jordan or Tiger Woods – where people from different cultures around the world can easily recognise your name and know what you have done. But saying that, I am more than honoured to be a part of this adidas Skateboarding collab’ and can’t thank them and skateboarding enough for helping me become who I was as a skater back in the day.

What are the most important things you’ve learned on your journey? What do you feel is the most important knowledge you can pass to the next generation just coming up?
Never take anything for granted and be thankful for the people that you meet throughout your life. I started skateboarding over 27 years ago and never dreamed any of this was ever going to happen. I didn’t do everything right, and sad to see some of my friends that did it wrong aren’t around anymore, but I know we all started skating for the same reason… ‘cause it was fun and wasn’t a structured sport. Seems like today the majority of kids want to start skating for the wrong reasons – which would be fortune and fame, not fun and freedom. If you want to skate learn all the basics before nollie late flipping out of a trick, or into it for that matter.

Find out more about the Respect Your Roots series at adidas Skateboarding.

Latest on Huck

Kathy Shorr’s splashy portraits inside limousines
Culture

Kathy Shorr’s splashy portraits inside limousines

The Ride of a Lifetime — Wanting to marry a love of cars and photography, Kathy Shorr worked as a limousine driver in the ’80s to use as a studio on wheels. Her new photobook explores her archive.

Written by: Miss Rosen

Lewd tales of live sex shows in ’80s Times Square
Culture

Lewd tales of live sex shows in ’80s Times Square

Peep Man — Before its LED-beaming modern refresh, the Manhattan plaza was a hotbed for seedy transgression. A new memoir revisits its red light district heyday.

Written by: Miss Rosen

In a world of noise, IC3PEAK are finding radicality in the quiet
Music

In a world of noise, IC3PEAK are finding radicality in the quiet

Coming Home — Having once been held up as a symbol of Russian youth activism and rebellion, the experimental duo are now living in exile. Their latest album explores their new reality.

Written by: Isaac Muk

Are we steamrolling towards the apocalypse?
Culture

Are we steamrolling towards the apocalypse?

One second closer to midnight — While the rolling news cycle, intensifying climate crisis and rapidly advancing technology can make it feel as if the end days are upon us, newsletter columnist Emma Garland remembers that things have always been terrible, and that is a natural part of human life.

Written by: Emma Garland

In a city of rapid gentrification, one south London estate stands firm
Culture

In a city of rapid gentrification, one south London estate stands firm

A Portrait of Central Hill — Social housing is under threat across the British capital. But residents of the Central Hill estate in Crystal Palace are determined to save their homes, and their community.

Written by: Alex King

Analogue Appreciation: Maria Teriaeva’s five pieces that remind her of home
Culture

Analogue Appreciation: Maria Teriaeva’s five pieces that remind her of home

From Sayan to Savoie — In an ever more digital, online world, we ask our favourite artists about their most cherished pieces of physical culture. First up, the Siberian-born, Paris-based composer and synthesist.

Written by: Maria Teriaeva

Sign up to our newsletter

Issue 81: The more than a game issue

Buy it now