New shoe collaboration — Skateboarding characters spring to life in new collaboration between Nike SB and London-based artist James Jarvis.

London-based illustrator James Jarvis saw skateboarding in Thrasher before he saw it in real life. According to a new video by Nike SB, it was like discovering the Dead Sea Scrolls.

The video, which celebrates Jarvis’ new shoe with Nike SB, digs into the artist’s relationship with skate culture and how it has given rise to his iconic cartoonish style.

According to Jarvis: “I didn’t want to reference the hammers. I wanted to ask, what is skateboarding? What do I love about skateboarding? And my take on skateboarding is that it’s a philosophy. If you skateboard, suddenly the world is a different place. It’s a different view of the world.”

800569_160_D_PREM (1)

The Nike SB x James Jarvis collab is available online and in stores now.

Latest on Huck

Bobby Gillespie: “This country is poisoned by class”
Culture

Bobby Gillespie: “This country is poisoned by class”

Primal Scream’s legendary lead singer writes about the band’s latest album ‘Come Ahead’ and the themes of class, conflict and compassion that run throughout it.

Written by: Bobby Gillespie

Vibrant photos of New York’s Downtown performance scene
Photography

Vibrant photos of New York’s Downtown performance scene

‘Balloons and Feathers’ is an eclectic collection of images documenting the scene for over two decades.

Written by: Miss Rosen

Picking through the rubble: Glimpses of hope in the US election results
Activism

Picking through the rubble: Glimpses of hope in the US election results

Clambering through the wreckage of the Harris campaign, delving deeper into the election results and building on the networks that already exist, all hope is not gone writes Ben Smoke.

Written by: Ben Smoke

US Election night 2024 in Texas
Photography

US Election night 2024 in Texas

Photographer Tom “TBow” Bowden travelled to Republican and Democratic watch parties around Houston, capturing their contrasting energies as results began to flow in.

Written by: Isaac Muk

In photos: “Real life is not black and white” – Polaroid x Magnum Open Call winners
Photography

In photos: “Real life is not black and white” – Polaroid x Magnum Open Call winners

See pictures from the competition organised by two titans of contemporary photography, which called upon artists to reject the digitalisation and over-perfectionism of our modern world, technology and image-making.

Written by: Huck

In photos: Rednecks with Paychecks
Photography

In photos: Rednecks with Paychecks

‘American Diesel’ is a new photo series that looks at the people, places and culture behind the stereotypes of rural America.

Written by: Ben Smoke

Sign up to our newsletter

Issue 81: The more than a game issue

Buy it now