After starting their ‘Ascension’ series for Highsnobiety by featuring emerging streetwear brand THFKDLF, Naive Studios, a production company producing videos on subjects as varied as NHS MRI machines to BMX shorts, have turned their attention to Huf.
When Keith Hufnagel opened his small boutique store in San Francisco 13 years ago, he can’t have been expecting it to take off like it has. The brand has become synonymous with skate culture and craftsmanship staying true to those ethics through to today.
Each one of Naive’s videos hones in on the relationship the brand’s each have with nature, showcasing their drive to get to the top of the game and stay there.
Latest on Huck
How to shoot the world’s most gruelling race
Photographer R. Perry Flowers documented the 2023 edition of the Winter Death Race and talked through the experience in Huck 81.
Written by: Josh Jones
An epic portrait of 20th Century America
‘Al Satterwhite: A Retrospective’ brings together scenes from this storied chapter of American life, when long form reportage was the hallmark of legacy media.
Written by: Miss Rosen
Bobby Gillespie: “This country is poisoned by class”
Primal Scream’s legendary lead singer writes about the band’s latest album ‘Come Ahead’ and the themes of class, conflict and compassion that run throughout it.
Written by: Bobby Gillespie
Vibrant photos of New York’s Downtown performance scene
‘Balloons and Feathers’ is an eclectic collection of images documenting the scene for over two decades.
Written by: Miss Rosen
Picking through the rubble: Glimpses of hope in the US election results
Clambering through the wreckage of the Harris campaign, delving deeper into the election results and building on the networks that already exist, all hope is not gone writes Ben Smoke.
Written by: Ben Smoke
US Election night 2024 in Texas
Photographer Tom “TBow” Bowden travelled to Republican and Democratic watch parties around Houston, capturing their contrasting energies as results began to flow in.
Written by: Isaac Muk